Our story
A t-shirt should be worth looking at twice.
Alpétif is a small print studio in Chambéry, at the foot of the French Alps. We make one thing properly: a soft, lightweight cotton tee with artwork on it that isn't the same recycled clipart everyone else is selling.
You can buy a finished piece from the collection, or open the studio and make your own — generate artwork from a sentence, drop your own image in, add your words, and place it exactly where you want it. Either way it's printed to order and sent to you.
The Bear Within
Double Exposure · Forest
Memento Flori
Skeleton Hand · Wildflowers
Between the Pages
A World Spills Out
How it's made.
01
The idea comes first
Every print starts as a concept, not a template — two ideas folded into one image. A grizzly holding a forest sunset. A wave whose crest becomes a mountain. A book with a whole world rising off the page. If it doesn't make you look twice, it doesn't ship.
02
Drawn with AI, finished by hand
We use AI to draw, then judge it hard. Most generations are rejected — full-bleed rectangles, clipped edges, garbled lettering. What survives is cleaned, cut out by hand so the artwork floats on any shirt colour, and proofed on both black and white before it ever reaches the shop.
03
Words are set, never generated
Image models cannot spell. So every word on every tee is typeset in real fonts — Futura, Didot, Bodoni, Copperplate — as proper lockups, ring stamps and club patches. That's why the type is razor-sharp at print size.
04
Made only when you order it
Nothing sits in a warehouse. Your tee is printed direct-to-garment with water-based inks in an EU facility, 2–5 business days after you order, then shipped tracked. No dead stock, no leftover boxes at the end of a season.
The tee itself.
We print on a Bella+Canvas 3001 — 100% Airlume combed and ring-spun cotton, a lightweight 4.2 oz (142 g/m²) jersey with a classic unisex fit. Side-seamed with shoulder taping so it keeps its shape, ribbed collar, tear-away label. It's an everyday tee, not a boxy heavyweight.
Printed on demand in the EU · standard tracked delivery €4.90, free over €55 · prices include VAT.